Sacheen Sierro

photo de sacheen sierro, consultant marketing

« Marketing expert with some 20 years experience and success working with international companies. Specialization in strategy development, growth and innovation management, plus operational-, commercial- and digital- marketing. »

If you want to find out more about my career progression – from Grey to l’Oreal, to SC Johnson and to SAWI – this is my Curriculum Vitae.
From my first position with product line responsibility in operational marketing, to project management accountability for strategic marketing on the international level, to director of development marketing and innovation both with B2B and B2C companies, I now work as an independent consultant, specializing in digital marketing, inbound marketing and social network media coverage.
This vast experience enables me to develop your marketing plan that’s designed to establish notoriety and loyalty for you and your brand, and to generate SEO referencing through editorial content that will help you win new clients.
It is a terrific professional journey that is far from over. And who knows, together we will maybe take the next step on my quest to help others be successful ?
I’m available for any further information you may require. This includes providing you with names for reference checks.
Good reading.

Areas of expertise

Marketing strategy

brand image,
product portfolio

Digital Marketing

free and paid referencing, social networking, advertising, sponsorship

Marketing research

market studies, consumer surveys, competitive intelligence gathering

Content Marketing:

publication planning, copywriting, original text creation for newsletters and blogs, SEO writing, content optimization, editorial referencing



mother tongue


comprehensive professional level


good command


conversational level



Piano – practice and teaching

Music – classical and chamber style
Tutorial – classical piano and music theory


author of novels released through self-publishing


gastronomy & cooking,
artistic activities,
aquarium upkeep


walking, skiing, cycling, scuba diving

Professionnal career

2013 - | SSI MARKETING | Etoy

Consultante marketing & business development

Different assignments – both strategic and operational – where I consult B2B and B2C clients in the domain of marketing and business development, primarily in areas of cosmetics, beauty, aesthetic medicine, hotel business, wine tourism, travel industry , electronics (Sweetch), personal transportation (MuseRolling) and movie theater production. Specifically, my work includes functional analysis, strategic advice, profitability management, content generation through copywriting / editing, literature creation and digital marketing.


Course Director, Training Administrator & Member of the Educational Committee

Professor on the fundamentals of marketing management, including marketing research, operational marketing and digital marketing. In addition, I teach to students in Bachelor and MBA classes and lecture on continuous education seminars. I also act as coach when it means to prepare actual business case studies, and occupy the position of expert during Bachelor and MBA examinations.

2010 - 2013 | SC JOHNSON | Rolle

International Senior Brand & Customer Marketing Manager

Working at the European divisional headquarters, I was responsible for product innovation, project management and the roll-out of pan-European marketing activities covering the full range of household products :
· multi-disciplinary project management (research, production, purchasing, logistics, legal).
. development and implementation of communication and media campaigns in 17 European markets.

2000 – 2009 | L’OREAL SUISSE SA | Genève

Director Marketing – l’Oréal Professionnel

During my 10-year tenure, I have significantly and successfully contributed toward defining the group’s marketing strategy and creating the annual launch plan for professional hair-care products – continuously assuring growth in both sales and market share :
· marketing plan elaboration and launch program implementation involving 40 separate events and innovations each and every year.
· training of technical staff and commercial teams, staging of launch events.
· start-up campaigns : media, sponsorship, public- and customer relations, direct marketing.
· multi-language kick-off ceremony host in front of audiences of up to 3’000 people.
· direct people management responsibility for team of 7 members.

1998 – 2000 | GREY ADVERTISING | Genève

Account Executive

Client contact and campaign management responsibilities for exclusive watches Jaeger-LeCoultre, Globalstar Telecom telecom applications , British American Tobacco tobacco products and the city of Geneva’s public transport company (TPG) and public transportation .

1990 – 1998 | PIANO CLASS| Genolier

Professor – Classical Piano

During my free time, at my parent’s home, I regularly provided private piano and music theory lessons to classes of up to 14 students. Aside tuition, this activity also included the organization and staging of auditions, recitals and annual exams. At the same time, I was Teaching Assistant to Mrs Ingrid Hoogendorp ; the noted piano pedagogue at the renowned Kayaleh Violin Academy in Crans-près-Céligny.


2017 – 2020 | LiveMentor, Paris

Marketing Digital & SEO, Copywriting, WordPress, Réseaux sociaux
On-going learning and new skill aquisition.

1994 – 1998 | Université de Genève, Geneva

License in sociology, with HEC-Master’s degree in Marketing

1980 –1998 | Collège Voltaire, Geneva

Swiss Federal Maturity Certificate in Modern Languages, Double Maturity Certification – Artistic Section

1992 –1994 | Ecole Supérieure de Musique Habib Kayaleh, Crans-près-Céligny,

Diploma with the school’s highest « Honor of Excellence » Certificate – Classical Piano

« With my pronounced curiosity, enthusiasm, intuition and passion, I am interested in all areas of marketing, especially those that involve the development of new concepts when it means introducing, positioning and / or strengthening brands. I make it a priority to work efficiently and with precision. The projects entrusted to me are handled quickly, delivered on time and aimed toward achieving agreed upon objectives. I like friendly teamwork where my smile and the ability to carefully listen enable me to motivate others. I strive for success, lead by example, accept critique and don’t blame someone else. Delighting customers is my N° 1 concern. »